From the Jerusalem Post May. 30, 2005 7:14 by YIGAL GRAYEFF
Australian telecommunications operator Telstra could increase its annual spending on Israeli hi-tech products to $90 million-$100m. a year, Ted Pretty, the group managing director of technology, innovation and products, told The Jerusalem Post on Sunday.
Pretty...has been in Israel since Tuesday as part of an Australian trade delegation...
The companies from which Telstra buys products include billing software provider Amdocs and communications software maker Comverse Technology. In addition to deepening existing relationships, Pretty is also looking to create new ones.
One company that could benefit is Ra'anana-based IXI Mobile...He also praised Check Point Software Technologies Ltd...
In addition to buying products from Israeli companies, Telstra is helping them to sell themselves and to adapt their products to the needs of their clients. Telstra sits on the customer and user group forums of Amdocs, Click Software and others, and Pretty will write a report for Israeli companies suggesting what they should focus on when making their presentations.
Despite being impressed by the technology in Israel, Pretty said Telstra had no plans for major investments in the country. "We are not a direct seed investor. Our core business is running networks and you can get distracted by technical developments," he said.
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