Friday, July 19, 2013

Trigg Laboratories plans to penetrate the Israel market for personal lubricants

...A West Coast manufacturer of personal lubricants says it’s become the first company to have its slippery stuff blessed for use by religious Jews.
Trigg Laboratories announced yesterday that the Rabbinical Council of California had certified 95 percent of its “Wet”-brand products as kosher after an intensive, two-year review.
As part of the process, the company said it submitted its entire 52,000-square-foot plant in Valencia, Calif., to strict “kosherization” procedures.
Approved “Wet” lubes will now be stamped with a “K” to show they meet the standards of Jewish dietary law, known as “kashrut,” which prohibits the consumption of certain animals and requires the ritual slaughter of those deemed edible.
In touting the certification, company founder Michael Trigg lifted a line from an old Hebrew National commercial for its kosher hot dogs.
... “The ‘K’ imprint on our packages says that we maintain the highest standards of purity and answer to a higher authority.”
... Trigg spokesman Dean Draznin said its review included checking the company’s manufacturing methods and suppliers of raw materials. He said the certification ensures that none of Trigg’s products contain ingredients derived from pigs or shellfish, and that any other animals used to create the joy gels were treated humanely.
Draznin also said Trigg sought the certification because it plans to start selling its “Wet” products in Israel, where “its a given that if it’s sold, it needs to meet kosher laws.”
...Rabbi Shmuley Boteach, author of the best-selling book “Kosher Sex,” hailed yesterday’s announcement.
“It’s nice to see that rabbis are not shying away from addressing sexual aid, which will facilitate great excitement in the bedroom,” he said. “People misunderstand Orthodox Jews, in that they believe that they have sex through a sheet with a hole in the middle, that Orthodoxy is profoundly prudish. Nothing can be further from the truth.
“Orthodoxy is profoundly passionate. Orthodox couples have great sex lives, they’re encouraged to. . . . Anyone who portrays Orthodoxy in a different light and . . . believes that Orthodoxy encourages sexual repression really knows nothing about the Jewish religion.”
An Orthodox rabbi who works as a kosher supervisor...said the newly kosher lube should glide off the shelves.
... “I’m sure for some people it’s better to have something that’s kosher than something that isn’t.”
Post a Comment